The name of our software service is a combination of two words: To-Do and Studio. We firmly believe that this name association correctly explains our product’s mission. We chose the word To-Do because the team work is performed via a common list of To-Do items, synchronized among teammates. We added the word Studio to indicate the creative and collective aspect of our service. A studio is a place of creativity, a collective workspace where teammates take initiative and assume responsibilities.
Just as Seth Godin, author and successful speaker on marketing issues, recently wrote on his blog, the studio is the modern workplace. Here’s how we paraphrase his words:
The success of leaders in a factory is based on compliance. More compliance leads to more profits. Do what you are told, faster and cheaper, and repeat.
The factory is a legacy of the twentieth century.
The studio, on the other hand, is a place of initiative and creativity. The initiative to create new things and better things. In short, a process that leads to better things.
It’s a peer to peer relationship. The hierarchy has virtually disappeared. All that remains is leadership.
This is the initiative coupled with responsibility. Authority is much less important, as are traditional measures of productivity.
You can distinguish a studio from a factory in minutes. Where do you work?
You can read the original post on Seth Godin’s blog here.
We are convinced that the studio is the future of work and that it will evolve toward a marriage between the physical and virtual world thanks to software such as our. We envision that each team will want to work with the help of a virtual studio. And we are determined to ensure that, for most companies, this virtual studio is To-Do Studio.
The virtual studio is the workplace of the 21st century.