Mario Cardinal

"The real voyage of discovery consists, not in seeking new landscapes, but in having new eyes" – Marcel Proust

Your brand is a product

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In this post, I present insights about how to reinvent yourselves in a structured way.

As I pointed out last April, I was renewed for a twelfth year as a Microsoft MVP. Sometimes, developers that I met at User Group or during conferences ask me how to become an MVP. The best answer that I read about it is this blog by Mike McKeown: How can I become a Microsoft MVP? I agree with the author that there is no clear-cut recipe on how to become an MVP. It is a happy pairing of passion and personal branding.

Regarding passion, you must let your desires become the determining factor, and it can hardly be taught. In return, it is different for personal branding.

vsts_300Your image and your mind are a product. If you speak French, I just recorded a podcast about personal branding with Frederic Harper. Frederic is the author of the book Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding.

Personal branding is the practice of people marketing themselves and their careers as brands. If you wish to acquire very good knowledge about personal branding, here are two courses offered on the online training site Pluralsight that I attended in recent years and that I recommend:

Author: mariocardinal

I am the co-founder of To-Do Studio, a software publisher offering online collective workspaces extended with automated guides. As an experimenter and an entrepreneur, I like to seize opportunities that emerge from the unexpected. Since 2004 (15 years in a row), I am a recipient of the Microsoft Most Valuable Professional (MVP) award. MVP status is awarded to credible technology experts who have shown a deep commitment to innovation, passion about technology and a strong community spirit. An experienced DevOps and Scrum practitioner, I have spent nearly 30 years designing large-scale information systems. I am the author of the book "Executable Specifications with Scrum" and the host of the Visual Studio Talk Show, a podcast about software architecture.

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