Mario Cardinal

"The real voyage of discovery consists, not in seeking new landscapes, but in having new eyes" – Marcel Proust

Building the product “right”

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In this post, I am providing a progress status on the development of DayTickler.

As I wrote last June, the first version of DayTickler (the one that we will officially published in the app store) must be a lovable and marketable product.  Because we aim at validating if a product/market fit is obtained, we must avoid publishing a prototype.

A prototype is perfect to test for usability because it allows evaluating facts.  However, it fails miserably for evaluating usefulness. It is not the appropriate tool to validate the degree to which a product satisfies a strong market demand. As stated by Laura Klein in the article Building the right thing vs. building the thing right, “you can’t use a prototype to learn if you are building the right product.

The right product is a product that does what we imagined, but it is design so it has what customers really want and need in a form that is easy to use and atheistically pleasing. In order words, the right product is a product that is built “right” or at least “right enough”.

However, as Ron Jeffries wrote in 2014, “You can’t build the right product if you can’t build the product right.

prototype Therefore, in June and July, we continued to validate our design with prototypes. As always, we are learning to be humble. Obviously, some of our assumptions were wrong. We found serious problems with the user experience. At such a point that we spent the last month redesigning our application. The good news is that our recent prototype tests are conclusive. We are on the right track.

When will you have access to DayTickler in the app store? Not until November.  We must build the product “right” and to reach that goal we need to do more usability testing.

Author: mariocardinal

I am the co-founder of To-Do Studio, a software publisher offering online collective workspaces extended with automated guides. As an experimenter and an entrepreneur, I like to seize opportunities that emerge from the unexpected. Since 2004 (15 years in a row), I am a recipient of the Microsoft Most Valuable Professional (MVP) award. MVP status is awarded to credible technology experts who have shown a deep commitment to innovation, passion about technology and a strong community spirit. An experienced DevOps and Scrum practitioner, I have spent nearly 30 years designing large-scale information systems. I am the author of the book "Executable Specifications with Scrum" and the host of the Visual Studio Talk Show, a podcast about software architecture.

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