Mario Cardinal

"The real voyage of discovery consists, not in seeking new landscapes, but in having new eyes" – Marcel Proust

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Success start with understanding your customers

A few days ago (sept 9), at the Montreal Mobile .Net Developers community, I did a presentation (in French) to share what I learned designing a productivity app targeting IOS, Android and Windows. Among others, I reminded the attendees to validate the concept before anything else, to define a simple design language and to prototype at all stages:

Un point de vue personnel sur le design avec Xamarin.Forms

talkingtohumansRecently I came across an e-book that synthesizes well the core message of my presentation. This book written by Giff Constable is called Talking to Humans.

I encourage you to read this book. You can download it for free. As stated Steve Blank, entrepreneur and author of The Startup Owner’s Manual.

“Talking to Humans is the perfect complement to the existing body of work on customer development. If you are teaching entrepreneurship or running a startup accelerator, you need to make it required reading for your students and teams. I have.”