The biggest risks founders face when starting something new is to keep working on the wrong idea and burnout. We are now convinced that the market does not need another daily planner to manage to-do lists. This learning was a long and winding process.
Success often comes down to a very small moment when a decision is made that has a significant impact. About a year ago, we decided to improve our daily planner by adding the ability to team up with others. At the time, this decision to share to-do lists with your close ones seemed like a secondary feature.
Lately we have finally realized that it should become the main feature of our service. We experienced the “Aha!” moment of sudden realization, inspiration, insight, recognition, and comprehension… that we are working on the wrong idea.
This awareness explains why the DayTickler product is still not available. We did not want to invest anymore in a product that is never going to be viable.
The main service of DayTickler is not anymore, a daily planner but instead, a creativity space to team up and do what is important today. We are back to the drawing board.