Customers don’t buy products they buy better versions of themselves

Samuel Hulick at User Onboarding wrote an incredible post and graphic, showcasing how customers use products to design a “new me”.

This is basically what I discovered through my readings about de “Get-the-job-done” approach.

Recently, equipped with my new skills, for our product To-Do Studio I tried to discover what superpower is needed when people team up with others.

Clearly, for many, getting things done WITH others is not high on their priority list. Mainly, because it is hard to work efficiently with others. There is always someone somewhere who does not do his share of the work. For them the desired superpower is to be able to get things done BY others. Currently, they do not have a high success rate.

The only ones who see teamwork positively are leaders, managers and entrepreneurs. In fact, for them getting things done with others is very high on their priority list. Therefore, they desire the same superpower; to be able to get things done by others. Currently, they are struggling to do so because of the burden of tracking and moving forward work progress.

Following my interviews, here is the system of progress that I see:

Clearly, we need to improve our studio to add a productivity assistant. A studio is a creative space to team up. We need to figure out how to add something like a chatbots in this creative space. In the coming months we will rework the user experience to add a productivity assistant. Back to the drawing board again…