Mario Cardinal

"The real voyage of discovery consists, not in seeking new landscapes, but in having new eyes" – Marcel Proust

To-Do.Studio – the new name of our startup

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For those of you who follow this blog, you know that in recent months we have repositioned our startup and that we no more designing a personal task planner but instead, a creativity space to team up with others and do what is important today. We are currently experimenting to find a viable solution to enable asynchronous communication between teammates who share a to-do list. It is not a simple challenge. We still have many months of work in front of us before being ready to market a version 1 of this service.

Lately, we worked hard to find the name of this new service.

The importance of choosing the right name for software as a service (SaaS) is not to be taken lightly. Not only the name of your service is an important part of its “business card” on the web and in the apps store, but the name will enable customers to remember your product. This is about making your name talk-able. An easy name will make it easier for current users to refer your name to others. It is very well known that advertising is not a trustworthy marketing tactic as much as word-of-mouth. The name is probably the first thing prospective customers will find out about your application. It is a good way to differentiate yourself from your competition.

logo-dark-192We chose the name To-Do Studio. Not only it is talk-able and the domain name to-do.studio was available, but it clearly explains what differentiates our application of the hundred Todo apps that already exist on the market. First, it was important to have the word “Studio” because our service provide a creativity space to team up with others (aka a studio). Second, we choose the word “To-Do” to fully explain that the collaboration is done through to-do lists.

We did not feel the need to change the logo because it still communicates the right message.

On the other hand, to focus on a single name, in due course, we will also rename our company with the same To-Do Studio name.

Author: mariocardinal

A long-time agile coach specializing in software architecture, I am the co-founder of Slingboards Lab, a software publisher that is empowering people to get a sense of fulfillment. An experimenter and an entrepreneur, I love to seize the opportunities that emerge from the unexpected. An experienced Scrum practitioner, I have spent more than 20 years designing large-scale information systems. I am the author of the book "Executable Specifications with Scrum". My friends like to describe me as someone who can extract the essence of a complicated situation, sort out the core ideas from the incidental distractions and provide a summary that is easy to understand.

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